The year 2014 was extraordinary to Sauce. which commemorated its 60th anniversary and launched the Company’s New Logo which enhances brand equity and represents a modern and international brand on June 20, 2014 at Centara Grand and Bangkok Convention Centre at Central World. Sauce took this great opportunity to thank you his great customers who have supported the company throughout the years.
Throughout 2014, Thai economic in the first half year hardly grew as prolonged political unrest, thus causing public and private investment unconfident; also, consumer confidence and spending declined. However, Thai economic has been recovered after the military government called “National Council for Peace and Order” (NCPO) has undertaken a number of measures to revive the economy over the past six months. The politic has been more stable and some key economic drivers as tourism and domestic consumption are encouraged for the economic revival. Another major impact was the significant higher raw material costs.
Sauce performance has been affected by severe economic downturn and high raw material price. In an effort to strengthen profitability, Sauce took early and effective actions on a proper production planning and operating in tandem with tracking on raw materials price through production cost closely and strongly. Including adjusted the greater feasibility on marketing and sales strategies suited to domestic and global markets. As a result, Sauce has maintained our growth in line with last year.
Going forward, Sauce continues to develop our product quality, brand and package portfolio; particularly attentive to our consumers mentality. Sauce has completed the rollout of PET bottle minor change and its new attractive appearance plastic caps which more strength and lightweight by decreasing plastic use. There is the beautiful Thai written font of “ภูเขาทอง” (“PHUKHAOTONG”) appeared on the top of PET bottle. This strategy is central to our ongoing effort to increase products quality best for our consumers with hygiene and comfortable to use, also environmental awareness.
Corporate Social Responsibility (CSR) is an essential policy for Sauce. This year Sauce has donated money, uniforms and stationery to students in need; also kitchen equipment for school kitchens to support the school feeding program menus with hygiene and nutritional meal. Sauce has always realized that education is the foundation for alleviating and strengthening our society development which contributes significant in the progressive development of our country. We are so proud to be a part of social responsibility and sustainability.
With the integrated business management for total excellence coupled with the continual improvements, Sauce started to implement FSSC 22000 (Food Safety System Certification version 22000), which focuses on high quality, healthy and safety products. FSSC22000 was applied in our production processes and all related aspects which are expected to be certified within the beginning of year 2015. It certainly prepare to enter the competitive markets in ASEAN Economic Community (AEC), as well as towards the markets worldwide.I, on behave of the Board of Directors, would like to take the opportunity to thank all our shareholders and stakeholders, customers and consumers, relevant government and private agencies, for their valued trust, confidence, and solid support rendered to Sauce ’s operation. My heartfelt thanks also to Sauce management team and staff of all parties for their intention and power of unity contributed to the success of our business as an organization that is ready to move forward steadily.